evolve ky
![desktop mockup of evolve ky's website](/images/evolve-ky/hero.png)
Web Design
Evolve KY
Objective
Evolve KY is a Louisville-based nonprofit that helps sponsor electric vehicle chargers in public locations around the city. They also host a number of educational events to encourage more people to go electric. Evolve KY approached our team about rebranding and creating some new outreach deliverables. They also expressed a need for an updated website that they could maintain without professional help.
Website
Team Members
Maddie Kapfhammer
Sean Riley
Ash Stone
Taylor Shaw
![laptop mockup of Evolve KY's homepage](/images/evolve-ky/evolve-desktop-1.png)
![mobile mockups of Evolve KY's homepage](/images/evolve-ky/evolve-mobile-1.png)
Concept
Evolve KY wanted changing to electric vehicles to seem more approachable to people, citing that many find the idea of switching too complicated. For this reason, our team developed a fun illustration approach to unify the rebrand, and focused on forms of outreach in our deliverables, both physical and digital.
![mockup of Evolve KY's brand standards guide showing the new secondary logo mark](/images/evolve-ky/evolve-brand-1.png)
![mockup of Evolve KY's brand standards guide showing cloud illustrations](/images/evolve-ky/evolve-brand-2.png)
![mockup of Evolve KY's brand standards guide outlining the illustrations and characters created for them](/images/evolve-ky/evolve-brand-3.png)
Website Redesign
While the rebrand and art style was developed as a team effort, the website redesign was primarily my responsibility. We met with the client a few times to determine their needs from a website service and chose to use Wix for its ease of use. From here a new site map was developed with emphasis on the website's main goal: gaining new members. Evolve also expressed a desire for a more mobile-friendly website than they had previously had.
![laptop mockup of Evolve KY's 'why EVs' page](/images/evolve-ky/evolve-desktop-2.png)
![mobile mockups of several of Evolve KY's webpages](/images/evolve-ky/evolve-mobile-2.png)
Final Design
After archiving the old website, Evolve KY's domain was pointed at the new website at evolveky.org. Using Wix, we made a number of SEO improvements and the new website has received a great deal more organic traffic. Evolve KY was a wonderful client to work with and redesigning their website was a pleasure.