Evolve KY is a Louisville-based nonprofit that helps sponsor electric vehicle chargers in public locations around the city. They also host a number of educational events to encourage more people to go electric. Evolve KY approached our team about rebranding and creating some new outreach deliverables. They also expressed a need for an updated website that they could maintain without professional help.
Evolve KY wanted changing to electric vehicles to seem more approachable to people, citing that many find the idea of switching too complicated. For this reason, our team developed a fun illustration approach to unify the rebrand, and focused on forms of outreach in our deliverables, both physical and digital.
While the rebrand and art style was developed as a team effort, the website redesign was primarily my responsibility. We met with the client a few times to determine their needs from a website service and chose to use Wix for its ease of use. From here a new site map was developed with emphasis on the website's main goal: gaining new members. Evolve also expressed a desire for a more mobile-friendly website than they had previously had.
After archiving the old website, Evolve KY's domain was pointed at the new website at evolveky.org. Using Wix, we made a number of SEO improvements and the new website has received a great deal more organic traffic. Evolve KY was a wonderful client to work with and redesigning their website was a pleasure.